TV & Social media campaign
“Ayah & Ibu”

The Power of Emotions

When it comes to Waqaf, most organisations usually craft messages targeted to the individual, that would garner response that would be considered average. So we decided to break the norm and target people to do it for their beloved parents.

Aiming to play on emotions, we created a TVC that made waves not only on TV but also all over social media. The campaign was a huge success because people became aware of the presence of Waqaf Saham Larkin Sentral and they were persuaded to take part in efforts to provide better facilities for the community.