TV & Digital Campaign
“Comey Tak Kak Ton?”

We brought the Kak Ton character to life by creating a famous tagline, “Comey Tak Kak Ton” through a TV commercial, which captured the attention of people from all walks of life.

The campaign actually garnered negative feedback on social media. However, we were not alarmed by this as we recognised this as good publicity. Soon, it became the talk of the town. It became Viral before the word “Viral” was even used to describe a campaign that has high traction values.

TV & Radio stations started giving free publicity by mocking and mimicking it – even to the extent of creating a character based on Kak Ton on one of the shows.

At that point in time, even though the selling price was the highest compared to its competitors, this brand experienced a massive sales hike in return.

Many other brands started to emulate Kak Ton’s style of marketing, creating and sharing viral video concepts – a concept that is still valid until today.