Drama Sponsorship
“Mencintaimu”

Pioneer In Drama Sponsorship

It is the norm for clients to sponsor reality TV shows in Malaysia. To be different, we took the plunge convincing Dnars to be the first local cosmetic brand to sponsor a drama series.

The idea was rooted in the fact that viewers would follow the drama series diligently and, indirectly, they would follow whatever brand that appeared throughout the series. This is what happened after Dnars sponsored the series “Mencintaimu” on the famous Akasia slot.

Dnars’s sales continued to spike and the brand become more well-known afterwards.