Airline Advertising
Air Asia

Reaching The Affluent Market

Following the success of being a well-known brand in Malaysia, Dnars is all set to elevate their brand image.

To achieve this, we ran airline advertising for Dnars on Air Asia flights. Daring to be different, we skipped the normal advertising concept of taking out advertising in their in-flight magazine, which would be already crowded with many ads.

Instead, we decided to take the smarter route by crafting creative messaging inside the plane; perusing spaces on its overhead cabin and meal tray-back to advertise. As expected, Dnars managed to elevate its brand positioning and even spread its wing to another country through this initiative.