TV & Digital Campaign
“MANIS NI TAKPE”
Not All Sugar Is Bad
We know that the best TV commercial should be able to tell a story, not just sell a product or service to the intended audience.
As part of creating awareness for Kapal Api newly launched Kopi Gula Melaka, we came up with a great combination of storyline and tagline to tackle coffee lovers’ worries.
The catchy tagline, “Manis Ni Takpeee” indirectly tells them that they can drink Kapal Api Kopi Gula Melaka without having to worry about blood sugar spikes.
Stay tuned for the commercial to be aired soon!