“Hello” Music Video
Collaboration with Altimet

Dnars was planning to market their skincare in the already too-cluttered market. What do we do to make their brand top-of-mind?

Their main focus was on the young target audiences as their product’s price point is quite affordable.

What would be the easiest way to capture the attention of the young? Through music, of course.

At that point in time we knew that we needed to leverage on a top singer to make this campaign a success. We had our eyes on Altimet (a Malaysian Rapper). Altimet, who was about to release his single called ‘Hello’, was in line with the concept of what we had in mind for Dnars.

As a result, we produced Altimet’s music video and made use of Dnars’s corporate colors and elements throughout the Music Video and TVC with the remarkable and memorable tagline, #awakmemangcantikdarikecikke?

It became an instant hit. Whenever the radio station played Altimet’s song, the listener will associate it with the Dnars TVC they saw on TV. Everyone on social media were also regularly using the pickup line #awakmemangcantikdarikecikke? at that time.

Dnars’s sales spiked and the brand captured many young women’s hearts.