Drama Sponsorship
“Samarinda Nur”

Cutting Across Races, Genders & Age Groups

Our strategy this time around was to engage our client in a program that would become a hit. We believe when the storyline is good, the product featured will also be remembered the most.

So we proposed that Deeja Cosmetic sponsor the drama series, Nur, because of the unique storyline centering around the holy month of Ramadhan.

The result? Nur was a breakthrough drama as it cut across races, genders and age groups. It wasn’t just Malay women who followed the series until the end, but everyone else of other demographics as well.

Deeja Cosmetic was very impressed, as their sales has kept climbing steadily from the beginning of the series until now.