TV & Digital Campaign
“Memang Yakin”

Launching Adabi Chicken Stock Cube

Adabi is well-known as a company specializing in manufacturing food products including sauces and spices. Expanding their product offerings, they came to us with a brand new product that we needed to launch in a chicken stock cube market dominated by two other international brands.

To become top-of-mind, we played with the Yakin sentiment (meaning “confidence”) for both offline and online mediums targeting the mass Malay audience. In return, Adabi managed to capture a remarkable share of the current market with the newly launched product.